Branding
Branding is the process of creating a distinct identity for a business or product through a combination of design, messaging, and strategy. It encompasses the visual elements like logos and color schemes, as well as the tone and personality of the brand. Effective branding helps build trust, increases recognition, and establishes emotional connections with the target audience, positioning the brand uniquely in the market. It’s about shaping perceptions and experiences that drive loyalty and long-term success.